MUGO
Recebido : Estas são todas as inovações apresentadas à Equipa para o Planeta através do formulário de apresentação de inovações.
A platform to transform the climate impact of employees and shoppers
Staging
Recebido : Estas são todas as inovações apresentadas à Equipa para o Planeta através do formulário de apresentação de inovações.
A platform to transform the climate impact of employees and shoppers
As of today 90 % of the consumers would like to live a sustainable lifestyle, but less than 30 % are actually able to do something about it. This 60 % points gap is market opportunity for MUGO and for our corporate clients.
Our API can estimate the carbon footprint of any consumer product to create purchasing experiences that foster sustainable consumptions
Our clients are Retailers and E-commerces while our users are shoppers and consumers. Our algorithms are designed to already fit the European market but can be scaled extra-EU. B2B2C model.
Unlike the competition MUGO's database does not need external (e.g. manufacturer or crowdsourced) inputs to estimate the carbon footprint of consumer products. Our algorithm is based on GS1 taxonomy and can categorise +2800 product categories and potentially infinite products right away.
